Before you submit a post: the checklist that prevents rejections
Connected account, platform, brief, rights, link and caps: the checks worth doing before you send a post to a campaign.
By KRED product team · Published 25 August 2026 · Updated 25 August 2026 · 7 min
A rejected submission isn't always about the quality of the video. The wrong connected account, a platform the campaign doesn't cover, a link that's already been used or an instruction nobody can check is enough to block it. This checklist follows the actual order of the KRED journey.
1. Check the campaign before you film
Start with the campaign page, not with a video idea. The campaign needs to be live and list the platform you want to post on. Read the CPM, the thresholds, the caps, the end date, how many posts are allowed and the rights being asked for.
If a key piece of information is missing or contradicts itself, ask for clarification before you create anything. Your own reading of the brief doesn't change the contract on display.
2. Connect the account that will post
KRED checks that the post belongs to your connected account. Connecting one TikTok account and then submitting a URL posted from another won't work, even if both accounts are yours.
- Check the account name shown in your KRED profile.
- Reconnect your account if its access has expired.
- Use the same platform the campaign is open to.
- Keep the post accessible so it can be measured every day.
3. Turn the brief into checkable points
Separate what's mandatory from what's recommended. A mention, a hashtag, a duration, a demo or a required line should all be things you can tick off without any debate once the post is up.
| Instruction | Check question | Proof |
|---|---|---|
| Mention the brand | Is the requested account visible? | Caption or on-screen |
| Show the product | Does the product appear as requested? | Video footage |
| Add a disclosure | Is the commercial nature clear? | On-screen text or caption |
“Make an authentic, viral video” isn't a criterion anyone can check. “Show the product in use before the fifteenth second” is. If the brief stays vague, don't fill in the gaps with obligations you've made up.
4. Make the collaboration obvious
A commercial post has to say clearly what it is. The French government's official code of conduct for influencers and content creators sets out the transparency obligations that apply to commercial influence under French law. The exact wording expected may also be in the brief: check it before you go live, because editing a video after it's posted isn't always possible.
5. Read the rights before you accept
Posting on your account and letting a brand reuse the video are two different things. The collaboration contract sets out the rights granted, how long they last and what they cover. Don't assume the brand gets everything, or that it gets nothing.
On KRED, the contract is made between the brand and the creator when you join the campaign. KRED provides the tool, the measurement and the payment; the platform doesn't swap the campaign's terms for an implied licence.
6. Check the post once it's live
Before you copy the URL, open the post from a browser or another account. Check that it's accessible, that the sound and text are there, that the caption is complete and that the link points to the right video.
A video can only be submitted to one KRED campaign. For another campaign, you need a different post that follows that campaign's own brief. This rule stops the same performance being paid for twice.
7. Understand the statuses after you submit
Your post may wait for a technical check, become eligible, be frozen if your account needs reconnecting, or go to a human review when something needs a closer look. KRED doesn't promise the same turnaround for every check.
When a human review pauses measurement, the earnings already credited stay visible. You'll get a notification when the status changes. If the post is deleted or becomes inaccessible, new view counts can't carry on as normal.
The checklist to copy
- The campaign is live and accepts my platform.
- I've read the CPM, the thresholds, the caps and the end date.
- The right social account is connected in KRED.
- Every mandatory requirement in the brief is visible or checkable.
- The commercial collaboration is clearly disclosed.
- I've read the rights and the contract before joining.
- The post is public and the link opens the right video.
- This video hasn't already been submitted to another campaign.
If the problem is the brief
A good brief cuts rejections on both sides. Brands can use our CPM brief template to write observable rules before launch.